My career began in digital marketing and SEO in 2014 and moved into business analysis, pre-sales and proposal work at a software company serving government, donor-funded and private clients.
From 2018 to 2025 I was Senior Business Analyst at SoftBD Ltd. Before a contract was awarded, I ran client meetings, defined requirements and features, prepared presentations and proposals, and negotiated agreements. After award, I handed projects to the delivery team with the documentation they needed.
Since September 2025 I have been Project Associate at UNDP Bangladesh, supporting the project team with digital tools, training and data-informed planning. Alongside this I run two small ventures: Softnsolution (digital services for SMEs, since 2021) and GlobalEDGE Consultancy (tender readiness and documentation, since 2026).
I am interested in how technology, including practical uses of AI, can serve business strategy and entrepreneurship. That is an area I am still developing, and I label it as such below.